It started with an autoimmune thyroid condition. A quiet signal that what touched our skin mattered as much as what we ate. We began looking closely at the products in our home, searching for anything that might disrupt the endocrine system.

Then our son was born, and the search sharpened. Every bottle in the cabinet was reconsidered and every ingredient list scrutinized. Nothing was more important than protecting the new baby we had been blessed with, and as new parents, we wanted to make our home as safe as possible. 

We switched to natural cleaning products, certain we’d done enough. Then one afternoon, our toddler got into the “all-natural” dishwashing detergent. We immediately washed out his mouth and called poison control. He was fine, but the fear in that hour was not. 

That was the moment everything changed. We stopped trusting labels and started reading ingredients, really reading them. Eventually, I began formulating our cleaning products, starting with laundry detergent. We chose each component meticulously so we could feel confident in what was in our home. We want you to feel that same confidence.